Build a beautiful e-commerce website
Create a fully customized, responsive online store that speaks to your customers and showcases your products.
Your online store is your one chance to prove your brand value to your customers.
To achieve this, you need to give customers a reason to keep buying from your e-commerce website, and not from your Amazon channel (where you lose out on brand equity and customer lifetime value).
Amazon is best-in-class at convenience and price. CrazyEgg recently outlined exactly what it is about Amazon beyond price and convenience (though convenience cuts through the entire Amazon experience) that keeps customers engaged.
Those reasons include:
- Amazon gets personal.
- Checkout is quite easy.
- Social proof – lots of it.
- videos, descriptions and Product images.
- Upselling and cross-selling.
- Convenient filtering, navigation, and search.
- But tons of people forgo Amazon to shop ion branded website channels.
In a Digital Commerce 360 study, a consumer reported the following reasons for why they shop on branded websites over Amazon:
They want a sense of belonging.
They seek knowledgeable staff members.
They want easy return policies.
It’s clear: If you want users to visit and buy from your site – where you can control the post-sale user experience, unlike on Amazon – you need a conversion driven design that makes your visitors feel like they are part of a community and can trust you.
To guide and inspire you to do just this, we’ve gathered 22 best-of-the-best online site designs by both traditional retailers and digitally native retailers alike. These sites have implemented the best design trends of 2018 to drive traffic and increase growth for their businesses.
Best Ecommerce Site Designs of 2020
- Bliss World.
- The Mountain.
- TRUE linkswear.
- New Chapter .
- Cutter & Buck.
- Azteca Soccer.
- Customer Barres.
- Signal Boosters.
- Physiq Apparel.
- Rusty Surfboards.
- Home Science Tools.
- Zugu Case.
- KOI Computers.
Best New Ecommerce Website Design
Some of the e-commerce sites below are brand new, online launches for small business, mid-market, and enterprise-level companies. Other sites are new launches after a tedious experience with former platforms.
All of these brands launched on BigCommerce in the past 12 months – showcasing the process of their design and UX in combination with complex e-commerce needs and functionality.
Best New Site Winner
Skullcandy’s site comes to life with great colors and product photography.
The design process and consideration of their audience was key to making a site that would stand out among the competition.
According to the Skullcandy team:
Skullcandy pushes the limits in everything they do from their products, their music, corporate culture and with no exception, the BigCommerce platform for their digital eCommerce channel.
A recent replatform effort launched in February. The design was also elevated to take advantage of more freedom within the full-service BigCommerce platform.
Another great aspect of the skullcandy.com site is the ease of use and frictionless flow of the customer journey engages the user at every turn. Blending product with brand and brand with product, you gain a sense of the brand and quality of their products without effort.
Designed as a mobile-first experience in line with Skullcandy’s typical customer, the design is unmatched in delivering engaging imagery at lightning speed.
2. TRUE linkswear.
- Best New SIte Finalist
TRUE linkswear saw a revenue increase of just under 700% YoY after they switched to BigCommerce and improved their site design.
According to Justin from TRUE linkswear:
In May of last year, we transitioned our site from Magento to BigCommerce.
We worked with a development firm to build a custom theme that allowed us to have all of the specific functionality features we were looking for (e.g. drag-and-drop, pop-up).
Our in house design team developed the look and feel of the site based on the design aesthetics that we were using to re-launch our brand
We couldn’t have achieved this without the backend toolkit that BigCommerce provides us.
3. Cutter & Buck.
- Best New Site Finalist
Cutter & Buck created a shopping experience that:
- Offers an easy navigation, shopping, payment options (e.g. debit or credit card, Apple Pay, Amazon Pay) and overall checkout experience.
- Highlights the diversity of their collections.
- Includes Fan Shop, Pro Shop, and other specialty collections.
This allows Cutter & Buck to start selling their products to consumers in a choose-your-own-adventure type of way.
And gives their merchandising, social and campaign teams plenty to work with in terms of branded campaigns across channels.
- Best New Site Finalist
JeepPeople is a brand for Jeep enthusiasts and their site was designed with their customers in mind.
They are providing state of the art shopping features that help guide their customers through a personalized buying experience to ensure the parts they get fit with their Jeep.
This tactic has paid dividends for JeepPeople.
According to the JeepPeople team:
Designed and developed by Cart Designers, JeepPeople has moved from a broken shopping experience on the Shopify platform and increased their month over month conversion rate and sales revenue by 10.92% and 27.05% respectively.
Customer experience is an essential part of the business plan goals – to offer a more personalized shopping experience.
A custom ‘Fits your Jeep’ indicator lets the customer see parts that work with their make / model throughout the website, and the ‘Install Difficulty’ rankings built into the product cards let the customer sort and understand the post-buy requirements to get their parts installed easily.
A custom ‘Timed Deals’ feature was built right into the Theme Editor of the site allowing for special flash sales to be generated for one or more products.
Reviewing results and building new customer-centric features is the primary growth strategy for JeepPeople as they implement a continuous improvement process via Cart Designers’ Growth-Driven Design process.
All in all, the sites above work within their own brand standards to attract their target audience, provide a unique experience and ultimately prove brand value on this channel rather than their others.
This helps these brands to build brand equity and customer lifetime value. High customer lifetime value increases how much you can spend on acquisition, and thus determines if you can beat out other competitors in the market.